Web analytics is the process of measuring and analyzing the traffic on websites, in order to understand and optimize the navigation.
This work is done with the aid of some programs, the most known and used of them is Google Analytics. Is a free program, with many features and easy installation, making it an excellent choice for the vast majority of users.
BSI using all its knowledge and experience in the development and monitoring of websites, performs the installation and complete analysis of the data provided by these programs for their clients by optimizing and improving the returns from their websites. Get in touch!
Below are some of the information provided by these programs and their definitions:
- Visits: A visit is defined as an access to the website by a single user. It ends when the visitor leaves the site.
- Unique visitors: Unlike earlier, this measure computes a visit to each person who accesses the website. This measurement is made using data obtained from the user's computer, so if two or more people use the same computer to access it, only one visitor is counted.
- Page views: If the same user update page of the Web site several times, multiple views are computed. Likewise, if the visitor accesses six pages of the website, for example, will be accounted for six page views.
- Pages / Visit: This figure tells you how many pages on average each user visiting the website accesses.
- Average length of visit: This information shows how long, on average, a visitor stays on the website.
- Bounce Rate: the data shows the percentage of users who entered the website and left in a range of less than 5 seconds.
- Percentage of new visits: Web Analytics programs have the ability to measure how many visitors have accessed the website before, and how many are accessing the first time. In case, that information refers to the percentage of new visitors to the website.
- Search Engine Traffic: The number of visitors coming to the site through search engines like Google, for example. You can even find out which keywords the user used to find the site;
- Direct Traffic: It's when the visitor comes to the site by typing its URL directly into the address bar. When the website is in the favorites list and the user accesses it that way, is also considered direct traffic;
- Referral Traffic: It is when a visitor comes to your page through a link coming from another website;
- Landing Pages: are the pages where the visitor arrives at your website. It is noteworthy that, not necessarily the home page of your website is the only landing page. Often the surfer directly accesses an internal page on the site, making it essential to work out the links and content of the website thinking about it;
- Exit Pages: These are the last pages accessed by visitors before they leave your website.